International Promotion of Products and Services
This subject describes the skills and knowledge required to promote products and/or services of the business within specified international markets. It applies to managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities and management of geographic separation from these activities.
Navigation links
Skills
Employability skills developed in this subject:
Communication Skills, Public Speaking, Networking, Analytical Thinking, Creativity, Negotiation, Critical Thinking, Technology Insight, Leadership, Listening Skills, Teamwork, Presentation Skills.
Performance evidence
To complete the subject the participant has been able to demonstrate the ability to:
- Devise comprehensive plans for promotional activities targeted at international markets. This involves conducting market research to identify target audiences, understanding cultural nuances and preferences, selecting appropriate promotional channels, and setting clear objectives and timelines. Execute promotional activities according to the devised plan. This includes implementing various promotional tactics such as advertising, public relations, digital marketing, events, and sponsorships tailored to the international audience. Conduct thorough reviews and evaluations of promotional activities to assess their effectiveness and impact. This involves analysing Key Performance Indicators (KPIs) such as reach, engagement, conversion rates, and Return on Investment (ROI). Generate comprehensive reports detailing the outcomes of promotional activities and providing actionable recommendations for future initiatives.
Knowledge evidence
To complete the subject requirements safely and effectively the individual has been able to:
- Identify and evaluate available overseas media channels suitable for reaching target markets. This includes traditional media such as television, radio, print publications, as well as digital platforms like social media, websites, and mobile applications. Provide a comprehensive list of relevant international business networks that can facilitate market entry and expansion strategies. This includes industry-specific associations, trade chambers, professional forums, business councils, and networking platforms with a global reach. Outline effective marketing strategies and promotional activities suitable for international markets, international audiences, build brand awareness, drive customer engagement.
eLearning skills
Digital and study skills applied throughout:
Computer Skills, Adaptability, Self Starter, Communication Skills, Writing Skills, Organisational Skills, Teamwork, Collaboration, Time Management, Research Skills.
Language
Medium of instruction:
English is the Medium of Instruction.
This excerpt includes information sourced from training.gov.au to complement our understanding. Most of the content is based on our interpretation of that information; please note its limited use for its intended purpose.